eBay Advertising
Date: 2024
Client: eBay
Type: Advertising, Graphic Design, Product Design
Advertising support for the initial launch of eBay’s new seller-focused platform, eBay Advertising.
This new platform aims to assist sellers in gaining engagement and boosting sales with diverse tools like promotional campaign management and advertising placement inside the eBay network and other websites such as Google.
My team’s main priority was to create responsive banners and email templates that explain the benefit of this new platform to current and future sellers and provide them tips on how to utilize the tools available to them best. Alongside that, we were also involved in updating the brand identities of eBay’s annual events, such as the Seller Advisory Board.
One of the challenges encountered during the process was finding a way to work within the technological limitations provided. Most of the digital accesses were coded using eBay’s proprietary tools, and as such they come with particular requirements such as maximum character counts, rigid layout,... Thus, our team had to constantly find new ways to deliver the intended message with the tool we had, and at times we even had to resolve to alternate solutions, such as coding an asset from scratch.
