Lai Project (@lai_project) is a Toronto-based barista business, providing custom-made caffeinated drink menus tailored to corporate, community, or private events.
As the name “Lai” in Vietnamese implies “to return” and “to do something again”, the identity leans into nostalgia, using ink textures and soft brushstrokes.
The nature of memories is imperfect, thus this identity aims to capture this feeling through repeated patterns that vary in terms of size, shape, and form.
Finally, the blue-centered color palette completes the dreamy concept with a sense of soft nostalgia.
